“The majority of the people who work here are women. We have so much fun. Sometimes, I have to pinch myself to believe it’s real.”
— Chrissy Fichtl, founder of Apotheke
Creating a stunning home fragrance line inside a 4,000 square foot Brooklyn factory, pouring all their candles and developing diffusers, lotions, liquid soaps and hand soaps––plus raising two kids and empowering the women around her––is all in a day’s work for Chrissy Fichtl.
“There’s a perfect balance for me of home and work,” she says. “I have a four-year-old and a one-year-old, and it’s empowering to watch what we create and do, while still having all the time to raise families.”
Right now, over at Vices Reserve, we are offering their beautifully designed line of Reed Diffusers and large 3-Wick candles, in three of their most popular scents: Canvas, Charcoal and Magnolia Bouquet.
We sat down for a little Q&A with Fichtl to discuss her most popular scents, how to use a diffuser and why a candle is a better gift than a bottle of wine any day.
For those who don’t know, what’s a Reed Diffuser?
It’s a great alternative to having a candle and an open flame. The oils travel up the reed sticks and you have a beautiful room fragrance all day. Every so often, you simply go in to that room and flip the sticks over. They are alcohol free and perfume grade, and they last about four months. We make them in 10 scents.
We love the 3-Wick, giant candles. Can you tell us a bit about them?
This is a new thing for us. It’s a real statement piece. The burn is powerful and long lasting. We have a lot of people online who love these.
What’s your favorite place to put one?
In someone else’s home! If you are headed to a party, this makes an excellent gift, with a nice price point. It’s $64––or, roughly the cost of two nice bottles of wine. I think there’s something so lovely about showing up to someone’s party with one of these as a gift. It creates ambiance and a real moment of beauty when it’s lit. And, not everyone drinks wine. It has a 125-hour burn time.
Do you have a favorite mother’s day memory?
It’s my own. It was last Mother’s Day, and I had my baby attached to me and my four year old there and I just stopped and looked up. Right there in front of me was this theater called LA MAMA in Soho. We took a great picture. Being with my kids … I just love it. I love that my daughter knows how hard I work, and that at such a young age, she sees it. Recognizes it.